{"id":6766,"date":"2023-10-19T15:24:48","date_gmt":"2023-10-19T19:24:48","guid":{"rendered":"https:\/\/inspirgroup.com\/?p=6766"},"modified":"2023-10-25T09:43:57","modified_gmt":"2023-10-25T13:43:57","slug":"debt-ir-case-study","status":"publish","type":"post","link":"https:\/\/inspirgroup.com\/en\/debt-ir-case-study\/","title":{"rendered":"Debt IR Case Study: 7.4% Bond Price Increase for Energy Company"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span style=\"font-weight: 400;\">The Situation<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Following its issuance in December 2020, the inaugural bond of this diversified energy company, which operates conventional and renewable power plants in several Latin American countries, had been trading at or near distressed levels. The strong decrease in the bond price was at least partly due to rising interest rates globally. However, the Company was delivering against the business plan presented during the 2020 investor roadshow as well as consistently increasing EBITDA quarter over quarter.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other factors weighing on the bond price included a perceived increase in regulatory risk in one of the Company\u2019s key markets; a complex operating and capital structure; split credit ratings; high debt leverage and; a lack of trading liquidity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Given the poor performance of the bond and complexity of the Company\u2019s investment story, the senior management team retained InspIR Group in the summer of 2022. We were also engaged because the Company lacked a dedicated head of investor relations, with the function being covered by the head of communications of its holding company.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Strategy to Address Bond\u2019s Discount<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Based on market intelligence gathered by InspIR Group, we designed and executed a <\/span><a href=\"https:\/\/inspirgroup.com\/en\/debt-investor-relations\/\"><span style=\"font-weight: 400;\">debt IR strategy<\/span><\/a><span style=\"font-weight: 400;\"> to help correct the large discount in the Company\u2019s bond. The core elements of the strategy were to raise the Company\u2019s visibility in the credit markets, with the objective of increasing investor demand for the bond, and to calibrate market communications to effectively address misconceptions about regulatory risk and concerns about the complexity of the Company\u2019s capital structure.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Tactics Employed Under Investor Relations Strategy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">InspIR sought to increase research coverage, with the aim of increasing the Company\u2019s exposure to institutional investors. Specifically, we targeted and pitched bank credit analysts, highlighting the disparity between the bond\u2019s trading levels and the Company\u2019s proven business model, which generates reliable and predictable operating cash flows. Additionally, we reengaged one of the lead underwriting banks to secure the Company\u2019s participation at two of the most important investor conferences during the calendar year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To better inform the communications strategy, InspIR conducted a perception study to fully understand the other key factors contributing to the bond\u2019s discount. One of the primary tactics that we employed was re-developing the Company\u2019s investor presentation, resulting in a streamlined and simplified investment story. Another was to enhance market communications to correct misperceptions about regulatory risk in the Company\u2019s key market. We also developed slides to provide clarity on the capital structure, including the sound matching of the Company\u2019s assets and liabilities, its long-dated revenues and reliability of cash flows, and interest rate protection on the Company\u2019s debt.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Tangible Results Within 12 Months of Engagement<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">InspIR Group\u2019s investor relations strategy produced solid results in the first year of our engagement. Four additional banks began coverage of the Company &#8211; Barclays, BTG Pactual, Credicorp and Oppenheimer. In addition, the Company was invited to JPMorgan\u2019s Global Emerging Markets Conference and Emerging Markets Credit Conference, which are among the largest global credit conferences. And since InspIR Group was retained by the client, the bond price has increased 7.4%<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contact InspIR Group today to learn how you can take your company\u2019s investor relations strategy to the next level.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_btn size=&#8221;medium&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;none&#8221; url=&#8221;https:\/\/inspirgroup.com\/en\/case-studies\/&#8221; text=&#8221;Back to Case Studies&#8221;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text] The Situation Following its issuance in December 2020, the inaugural bond of this diversified energy company, which operates conventional and renewable power plants in several Latin American countries, had been trading at or&#8230;<\/p>\n","protected":false},"author":22,"featured_media":6847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[287],"tags":[],"class_list":["post-6766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Debt IR Services | Energy Company 7.4% Bond Price Growth<\/title>\n<meta name=\"description\" content=\"With our debt IR services, a diversified energy company saw a 7.4% growth in bond price thanks to InspIR Group\u2019s expertise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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