Bárbara Calache //
Barbara Calache is the founder of Tub, a sustainability communications advisory firm. Barbara partners with InspIR to deliver a unique approach to sustainability solutions with a focus on strong messaging and storytelling, which leverages her deep understanding of investor and stakeholder needs.
Barbara has more than 12-years of experience in communications and sustainability. She has served in an advisory role for the last eight years supporting a wide range of businesses in ESG strategic diagnosis, developing materiality matrices and business models, as well as mapping, data survey, and improving clients’ communications transparency related to Global Reporting Initiative (GRI) and Sustainability Accounting Standards Board (SASB) indicators. She also works with clients to strengthen companies’ adherence to relevant ESG guidelines, such as those related to Integrated Reporting (IIRC) standards.
In her role as a journalist, she serves as editor responsible for the drafting and editing all content related to Annual and Sustainability reports as well as quarterly releases, general reporting, developing the sustainability-related communications strategy, the development of cases, and other materials. Her portfolio includes broad range of sectors and clients such as Vale, BRF, BNDES, CAIXA, Cielo, Magazine Luiza, Atvos (Odebrecht), Cogna Educação, EDP Brasil, Energisa, Neoenergia, CPFL Energia, DASA, Aché.
Barbara holds a Bachelor’s degree in journalism and an MBA in Corporate Communication She is currently completing her Master’s degree at the Getúlio Vargas Foundation (FGV) in Rio de Janeiro, Brazil.